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Maximum Profits, 240 Portage Rd., Suite #670 – PMB 27, Lewiston, NY 14092, 1-800 -594-3548 My name is Mario Cantin. I have been a contractor since I was 20 years old. I started out installing aluminum gutters, siding, etc., and soon switched over into roofing. I got caught in the competition’s low-balling rat race. I even became quite disillusioned with the “reality” of earning a living. I would go out to give a quote knowing that I would not get the job unless I low-balled it. It’s a terrible existence as you make no money, really – you just barely “make it” all the time. I was looking for ways to become very different from the competition. At first I was looking for something to offer as a premium to make them want to give the job to me and not my competition. I thought of a TV, a vacation package, etc., but the numbers never worked as I couldn’t find something that would be valuable enough in the eyes of the customers to sway them my way and cheap enough for me to be worth doing. I then started to read books on marketing. This led me to offer a “Consumer’s Guide to Proper Roof Replacement ”. It was too primitive and did not really work. My next move was to join my largest, most successful competition and learn how they were selling jobs. (That definitely did help!) That’s when I “came out” as a salesman. On the other hand, losing control of making all the decisions was a bummer. Anyway, I kept devouring books and tapes on marketing between sales appointments and after hours, etc. One day, suddenly, I had an idea. I took my girlfriend with me and as we drove through the best neighborhoods in my town, we wrote down the addresses of the homes that were going to need roofing in the near future. She then went to the library (nowadays she would simply use the internet) and found the corresponding names and telephone numbers of the owners of these homes. I crafted four one-page sales letters that offered something better than a simple roofing estimate. I positioned myself as an expert and offered advice and made sure that I came across as being selfless in my intention but nonetheless credible. We printed labels and put the mailing together. I dropped the first letter in the mail and Bingo! Instant results! I now was getting a lot of sales at my price and the competition was, for the first time in my business life, not an issue anymore! Those who didn’t respond received the second letter some time later as a follow up and Bingo: same results once again! By the end of the fourth mailing I had generated hundreds of thousands of dollars in sales. I had certainly touched on something. Unfortunately, that roofing outfit didn’t value my efforts and they instead wanted to cut down my income as well as the income of a few of the other salesmen working there too; as we were "making too much commission in relationship to the other employees”; and so I left [in good terms, I should add]. I was subsequently able to command the same profit margin on my own as the large outfit (and they were known to be the most expensive roofing company around, often charging twice as much as their low-balling competition). Other sales people who had worked there and left would usually “crash and burn” when going back on their own. In summary, I’ve had some bad years in the beginning, and eventually learned to make a six-figure yearly income with roofing. But I’ve also found out that the cost for earning $100,000.00 as a roofing contractor was high: constant trouble, lots of headaches, and too many liabilities as compared to the amount of profits generated. As well, when I went back on my own, even though roofing initially represented a large chunk of my income, I had no desires to try and “push a string uphill” and attempt to compete with this large roofing company. So I also started another business -- the “brick repointing” trade. And I don’t mean the masonry trade in general, but specifically tuckpointing. And not just the same old kind of tuckpointing as everyone else has been doing, but a unique way of performing the trade that makes you unique in the minds of the prospects and therefore eliminates the competition. I will give you enough insights in this report so that you too can start offering this unique kind of tuckpointing in your business without my help. And I will also offer you to join my training program to guarantee your success and learn from my previous experience. First, let me ask: Let’s face it. For people like us who don’t have a university degree, there are fewer doors opened to really make it financially. Then, you have to become an entrepreneur or something. I have tried that. I have bought a lot of get-rich-quick-schemes and ended up just as poor. In my research, I have come across the success stories of many people who have started from scratch, without a formal education and made it big. But the problem with that is, as far as those ideas are concerned, these people have put them to use; it is too late already. And I don’t know about you, but I could never come up with good ones of my own. I have even tried to become an inventor: when I was about 16, I would wake up at 6:00 AM to try to invent a game similar to Monopoly before going to school every morning so I would become a millionaire. It never worked out. [I was too interested in my hormones at that time, I guess.] I have tried many different avenues, and I have tried hard. Someone has pitched me once to get rich in the Import / Export game. I got all set up and everything, and found out that you can get screwed faster than you can blink in that business. I then took acting classes and was aiming for Hollywood. Well, I’m no Tom Cruise, and I’m sorry to have to admit it. This is all true by the way. I’ve even tried a lot more that what I have just mentioned, but I’ll stop here. So what was I to do? It’s all fine for some kid who is smarter than me to become a billionaire inventing internet search engines or whatever, but what about ME? While most of this was going on, I was a roofing contractor. And I wasn’t making a lot of money at it, as I was trying to become something else all the time. One day, it occurred to me that I should start RIGHT WHERE I WAS, RATHER THAN TRYING ANYTHING ELSE. That was a turning point. Less than two years later I had joined the larger roofing company earlier mentioned and was making $12,000 to $17,000 a month. That’s no millionaire status, but that is better than what a large percentage of the population makes. AND I did all of it absolutely honestly, not even doing a single penny in cash deals! But I didn’t have control and I need control, that’s part of my personality. Later on, I could still generate that money on my own, as I had figured out the marketing! But roofing is a stressful way to make money, I thought. So I looked around. I was looking for a trade that would be better than roofing, with no competition, so I would be able to create a successful basis for charging a fair, but full markup, unaffected by any cut-throat competition. Many trades had to be ruled out as they were either riddled with problems or I didn’t have the skills to perform them, and I didn’t want to take the time. Some trades carried too much risk, or required too large of an upfront investment. I wanted something that would cost virtually nothing or little to start, something I could quickly learn and teach others how to do, something that would be headache free and without any liabilities; and something with low material costs. This led me to think about masonry. I had some experience with it as a worker, and I had contracted some pretty large projects, and hired masons, etc., in previous years, which was a bonus. After some more thinking, and after dwelling in some unpleasant memories, I have concluded that general masonry is not the best business to be in either. So why go through all the work it would require building a successful masonry firm when I would still run into headaches and liabilities as part of my everyday life as was the case with my roofing business? So what did I end up doing in the end? Well, what I’ve done is I’ve kept my roofing company alive, but didn’t spent money advertising it anymore; I simply let it ride on its own. That way, I would only look after repeat business and referrals; and charge a good markup by doing so. I could now consistently get a great markup without having to do several estimates to close a high profit job. You see, I don’t like to pressure people, I like to do business with people who want to deal with me in the first place. Other people will try and sell you courses to become a "supersalesperson". That may work for you; but I find that this approach works only for a small percentage of people. And again, if the trade you've chosen isn’t that great to be in to start with, as I say, then the "supersalesperson" still has to deal with all the headaches that come with being involved in that trade. So I’ve opened a new business, with a separate name and phone number; and that’s the one I advertise because it’s the ideal business, as: 1) I don’t have competition!! 2) I don’t have to offer a warranty!! 3) My material costs are less than 2%!! 4) Its actually easy to learn and train people to do it!! So, what is this ideal business? Well, you could say that it is a precise form of doing brick repointing. We’ll get into it fully and soon. But, I first need to unfold my concepts in the right order to give you a better understanding. First, let me share with you a quick story to illustrate the importance of what I'm saying: It's 8:50 in the morning, and Bob is pulling over in front of the house of the prospect he's going to meet at 9:00. He's parking the truck, and will wait there quietly for ten minutes and sip his coffee. This is the first estimate for today. Bob should feel happy as it's a beautiful sunny morning, not too bright, not too hot yet--just perfect! However, Bob doesn't feel that enthusiastic; rather, it's going to take all he's got to force himself out of the truck... to go meet the home owner. As he's stretching the minutes as much as he can ... and for as long as he can ... he's thinking over into his head about all the jobs he lost in the last week alone! He's thinking about how... in every one of these cases ... he saw the new hope he had re-built, again, from scratch... to finally be where he wanted to be financially ... disappear in front of his very eyes, every time the prospect said, "Sorry, I gave the job to someone else. But thank you for your time." Bob doesn’t price his jobs low because he wants to make a profit. But it seems everyone else prices lower than him! How can they stay in business? Bob doesn't have any bright hopes for this morning. The problem is that he knows pretty much deep down that he won't get the job. He will have wasted his time, coming here this morning, burning his gas, consuming away the precious minutes of his life ...to give a free estimate to somebody who will say, "Sorry, but thank you for your time". Bob is not a typically negative person, but it just seems to be the way it is in the roofing business in this town. Bob is a good roofing contractor. But the problem is the competition! So much competition, and so many people who charge so little!! Bob is very fed up! He's so fed up that he secretly hopes to himself ... that he won't have to take the ladder off his truck…to give the estimate! He's almost hoping he could just quickly shove a price to the owner, so he can run out of there and not waste any more of his time! Of course, Bob has another option: he could price the job very low, but he has learned in the past that it doesn’t work to do that; he can’t make enough money that way to build a prosperous company, and he would have to keep on working like a slave. No way! Bob would be extremely happy if he knew how to always have a constant flow of profitable jobs! He would start to live again! But it's not the case! It's 9:02. "I've gotta go do that darned estimate now", says Bob to himself, fully aware he can't "stretch it" any longer. So, he slowly extracts himself out of the truck, and walks to the side door with more determination, now, as he is trying to muster all the enthusiasm he's got left! He's at the door! He rings the bell ... and waits for the owner to come to receive him! As he stands there ... Bob feels anxious and somewhat lonely! At this point, the door opens and the two strangers finally meet. And the dialogue begins: "Hi! I'm Mr. Jones" (Hand shake) "Nice to meet you, Sir. My name is Bob." (A touch of faked cheerfulness here!) "Now, which company are you with again?" asks Mr. Jones. "There we go again," Bob thinks to himself, "He's getting so many estimates he doesn't even know who I am. This is going to be real fun." But he simply replies, "All-seasons Roofing." "Oh ya right!" laughingly says Mr. Jones with a faked sincerity. "So give me a price for a the whole roof, would you? I want those 20 year shingles, and I just want the tar paper going up a few feet from the eaves. And include 5 vents and put new counter --- fla --- flashings ? is that how you call them? … at the wall junction there!” “There we go again!”, Bob thinks to himself sarcastically, “Why don’t you give me the other roofer’s entire estimate sheet while you’re at it! …that way I could just copy the whole thing, and not have to go up on the roof …and waste my time!” But he can only say, “Sure, I’ll go get my ladder.” Bob tries to make himself feel better, now …as he unties his ladder ... and hopes that he might still be able to get the job! And as he sets up the ladder, and starts climbing…he notices that Mr. Jones does look like he’s interested… (he’s really only faking it, but we don’t know that for sure yet!) “Maybe it’s not so bad. And I really do have a chance,” Bob thinks. Bob measures the roof and spends over an hour doing everything he’s supposed to do … and answering all the questions of Mr. Jones! Finally, he goes for the sale. After having done his calculations …Bob concluded that his cost for the job would be about $2,200 … when he gets his workers to do it. Although he should really charge $3,200 to really do well on this job ... Bob will only go for $2,650 ... because he suspects that Mr. Jones has gotten a lot of estimates ... and he won't get the contract if he asks for the $3,200! So he gives Mr. Jones the price and Mr. Jones says, "Wow, you're really high!" And Bob says, "What do you mean? I can't be that high!" Mr. Jones now says, "Oh ya right, you're very high! you're the highest of all the six quotes I got! Two of the quotes came in at $1,900 and one other one came....., Bob is so fed up by now that he doesn't want to hear the rest; he just gets into his truck and drives away! He's angry! He's sick of this whole thing!! ... and he doesn't notice the little kids playing in the neighborhood, and the beautiful blue sky... And now he's off to the next appointment! Not a great day so far! What’s wrong with Bob’s situation: This story is actually my own experience, which took place one summer morning in my earlier years as a roofer. The chances are pretty good that you are not in a situation as dramatic as the one I've just described, as the general economy is much better these days than it was back then. However, I'm pretty sure than you could at least double your earnings with my system -- and that's money you may not want to leave on the table! And if we ever go through a recession as we did in the early nineties, you will be safer if you don't have competition in your particular field to worry about. Can you visualize how it would really be like to make great profits? And without the headaches, aggravations and headaches that usually come with being a contractor? What would you need to have to bring this about? And just before I give you the details, as I will in a few seconds, let me tell you a last short story that is relevant to what I'm talking about. (This one, too, happened to me.) Boy, are you happy! Today is the day that you are going to be officially told that you've got the contract to re-roof all the 263 units of a Housing Co-operative you've been working on for three months! Man, there's your profit for the year in that baby! This IS the break you've been waiting to have for years. And now you're getting it. Today! Wow! You KNOW you'll get the job because the Project Coordinator has called you three times to let you know when the Board of Directors would meet to discuss the project. These guys never normally tell you a thing! They don't call just to let you know when the Board is going to meet ... to discuss the project you're bidding on! Usually, you're the one that has to call ... to see where things are at ... and do all the follow up! And you're then made to feel like an annoying pest, definitely not a welcomed guest! But this guy called you! And he even told you that he was very pleased with your quote and that he liked your company! They never do that either! No way! They only behave like this when they've already decided that you're going to get the job ... and they want you to know... (without really telling you) ... so that you can slowly start planning for it. In other words, they want to "book you early". And if that wasn't enough to convince somebody, there's more: you've already met with all the members of the Maintenance Committee... (when you first went to take the measurements) ... and they all liked you and your company ... and they gave you the impression that they want you to get the job! Now this morning, you are on your way to the Co-op to meet the coordinator! You even brought two copies of the contract with you ... in case he wants them to give to the Board of Directors! And you can't help visualize, in your mind, how life is going to be like! You're even seeing yourself closing another two or three similar jobs before the end of the year! You know you shouldn't get all excited so fast... you know you should wait to hear the official answer of the Board first ... but you can't help it! You really can't see what possibly could go wrong.... and you don't recall being this happy in a long time! So you finally get there, and he's on the phone. As he sees you come in ... you notice that he doesn't smile at you like he normally does. You immediately don't get a good feeling about this. It actually gives you a funny sensation in the stomach. He's on the phone for five minutes ... while the funny sensation in your stomach has now grown to ... AN OUTRIGHT FIT OF INTENSE ANXIETY! You only wish you're wrong about this! ... And you can't wait for the whole thing to be over! Then you'll know one way or the other! But despite all this, you can still hang onto the hope...and you can still see how happy you're gonna be when you do get the contract! BOY, ARE YOU EMOTIONALLY WORKED UP! He's FINALLY putting the phone down! OH GOD NO! Now his secretary comes in and starts to talk to him about some CRAP you couldn't care less about!! ... Now, she's having him look over SOME STUPID PILE OF PAPER! God, you're gonna go CRAZY! You can't WAIT ANY LONGER! FINALLY! She's leaving... stupid gal! "NOW THE PHONE RINGS AGAIN! WHAT IS IT WITH THESE PEOPLE!!! DON'T THEY KNOW I' M DYING HERE!!!” “Oh good! That was only a quick one,” you think to yourself. Okay, he's finally getting ready to talk to you now. So you take a seat in front of him. He doesn't offer to shake your hand... and he looks like he just saw Friday the Thirteen, Part 1 to Part 8, all in a row! Your heart is pumping. By now, you already know this ain’t gonna be good, but you don't know exactly what yet. "Actually...," he begins. "Did they meet?" you interject. "Yes, and...," he begins (Now you're looking at him with that big "and then?" expression on your face) "...You didn't get the job,” he continues. “The Board chose another company. I wanted you guys to have it, but when..." By now, you've stopped hearing what he says. You're in shock! This can't be! All your hopes are falling down the drain, once more! You're fed up beyond anything you could ever explain! You want to get out of this goddamned lousy business!! You can just see it: Another lousy month! Boy, are you sick of this crap!! The reason why you got in this business (or would like get into it), and the reason why you’ve been or will be staying in it, is so you can make PROFITS! Sometimes, we can be made to loose sight of the reason why we're in this business. But let me remind you that you are not in it because of your company image, you are not in it because you have 25 employees to keep alive; you are not in it so you can keep 10 trucks on the road, and you are not even in it because you have to keep the cash flow going! (Cash flow, really, is meaningless if you don't make a profit at the end!) These things may matter to you, but the bottom line reason why you are or would be in this business, is so you can make PROFITS, and most likely, a lot of profits! Is that not correct? So, if I could show you a good business to be in, one that could earn you much money with very few headaches, would you be the type to insist in staying were you are because you’re set in your ways? Or, would you go were the profitability is? Well, only you can answer that question. Perhaps, you should at least take some time to consider what I’m going to propose in the minutes that will follow. Let’s now talk about that “new” business I’m so happy about. As I’ve mentioned a few minutes ago, I personally was looking for a business in which I could easily earn over $100, 000.00 a year, with no warranty to offer, with very little risk, with nothing too complicated to have to learn and with very small material costs. And I wanted to stay in the home renovations field, as I didn’t want too dramatic of a change of lifestyle, AND I didn’t want to have to do night schooling or anything like that. And I didn’t want to waste anymore time trying to go after some bullshit fantasy that would just set me up for another disappointment. It is perfectly okay to have super-high dreams to achieve, IF YOU HAVE THE TOTAL CONFIDENCE THAT YOU ACTUALLY WILL PULL IT OFF. Otherwise, I believe that setting goals at first that are more realistic to you is better. Achieve those, and THEN go for something a little higher, and so on. Life is short, you want results now. Ten years can go by quickly…. So, there’s only ONE business category that achieves ALL of the above requirements for me that I have found. As I’ve said earlier … This business is: Brick (or stone) Repointing. Or, to be more accurate: Repointing of residential homes, preferably the ones built prior to 1960. I’m not talking even about all the aspects of the masonry trade, simply the pointing aspect of it. You may be thinking “Are you nuts? That's what I do already! Why are you telling me all this?” What must be understood is that it has to be done in a way that ENSURES that you don't have any competition. If you are just another tuckpointing contractor in the mind of the customers, they will not have a good reason to choose you instead of anybody else, especially if you charge double the competition's price. You have to have something that separates you from the others. And this uniqueness must be appealing enough to them that they'll pay the extra to have YOU do their job. I’m just about to revealing to you the outline of my highly workable business model. I will also offer you to purchase a service (only if you want to) to learn and use all the proprietary aspects of my business (in other words, all the particulars, all the details) for you to use in your geographical area (which I’d never be in anyway, so it’s no loss to me). This means my business name, marketing materials, sales pitches, consumer’s guides, endorsement programs, etc, AND my mortar formulas and trade secrets! All this for a very reasonable fee… but only if you’re interested. So, let’s start with the outline: 1) Understand that customers want a mortar replacement job that looks invisible. If the color and the texture match with the existing mortar on the house, you will have no competition and you will be able to charge almost twice as much as the other masonry contractors who may also bid on the job. THAT IS THE BIG SECRET RIGHT THERE! 2) Choose a business name that communicates that you do brick mortar replacement with an excellent match in color and texture. If you do this properly, a good number of those who respond to your advertising will not get another quote, as they will immediately grasp that you offer something unique indeed. And you will get the job at your price, not theirs. 3) Develop your sales presentation around the theme that you do brick mortar replacement with an excellent match in color and texture. If you do this properly, most of those you see will not get another quote, as they will for sure grasp that you offer something unique indeed. And you will get the job at your price, not theirs. 4) Create a profitable price structure based on how much you need per day to earn a minimum of $100,000 a year, after paying one assistant and after setting aside 10 % for marketing expenses and 2% for materials. 5) Learn how to do repointing that blends in perfectly by researching how to do correct color and texture match; this is something you can learn from me or even, to a large degree, from the internet. 5) In the beginning, do this yourself. You will soon need an assistant, whom you should put on payroll to set up the infrastructure on the business legally, in my opinion. 6) If you choose to hire subcontractors to handle extra work you have which you can’t get done, or to simply handle the work load from the beginning, if you choose not to do the work, it is best that you prepare the mortar for them in advance, once you’re competent at it; it will assure a good match, and it won’t reveal your secrets to them. 7) Don’t offer any warranty, you don’t need to; almost no one will ask anyway. (It would be a good idea, though, to check with your local jurisdiction to ensure it is legal in your area not to offer a warranty.) There you have it! That’s the outline of the business model I have developed. It is a successful one. And this is precisely what I personally still do to earn over $100,000 every year. If you decide to give this approach a go, the outline I’ve just given you is enough to guide you to a successful business. Consider it a free consultation from me to you. On the other hand, if you want me to guide you step by step, if you want me to let you use my business name and powerful sales materials, and if you want me to walk you through how to rapidly achieve a perfect mortar color match and adequate texture, then seriously consider that … This is not about buying some books and then you're on your own. This is about receiving efficient and to-the-point training and coaching from me so you can learn all the details of a profitable and headache-free business for you, that’s easier than general masonry or roofing, and which can put you on the road to earning $100,000.00 and more a year in just a few weeks. I can’t guarantee that you’ll earn $100,000.00, but I can guarantee you that I do, and that I won’t hold anything back when letting you in on everything I know. I've put all the written information in easy-to-understand, down-to-earth language, and you’ll have me to give you a hand when you need to. There will be someone to guide you... someone who understands the business... someone to really help you, EVERY INCH ALONG THE WAY! If you become a member of my interactive coaching and training service, you won't be alone! You Will Be Treated Like a Member of the Family and You'll Have Me There for You! And before I explain what benefits you receive as a member, let me answer some questions you're most likely to want answered before joining my training and coaching service: Q. How much will it cost to implement your advice to get the business off the ground once I'm a member? A. From absolutely zero money to just a few hundred bucks! Depends on your available capital and what you want to do. Obviously, you will start with what you can afford, even zero, and re-invest some of your profits and grow from there. You do the same thing now with the business you're in, if you currently have one: you spend what you can afford on advertising and equipment, based on your company size and your budget, don't you? The difference here is that the materials only cost about 2% in this business, and you’ll have no competition -- or little competition in the worse case scenario. Q. What if I have almost no capital at this time? A. That is fine. The way I do things is designed that you can build from scratch, starting with almost or no money. What You Need Is The Right Business Model ... So You Will Start Making More Profits! I know you will waste hundreds, if not thousands of dollars this year on ads that don't work or work poorly … in a business field in which headaches are part of everyday life … and in which you’ll be just another contractor to your prospects with no obvious reason why they should give the business to you and not to your competition. Why not save all that money? Why not let your general masonry company bring you the rewards of your past efforts, and simply concentrate on past customers and referrals … at a higher markup … while investing your energies and resources in a business model that is, at last, profitable and headache-free? Q. How long does it take to begin to see results? A. Immediately. A few weeks for sure. It will depend largely on how familiar or unfamiliar you are with pointing already. Like I’ve said before, I can’t guarantee that it’ll you’ll make a six figure income the first year, but I promise you that I made $104,000.00 the first year (and even more subsequently) that I started my repointing company, AND I had to research the proper technology on how to achieve a proper color and texture match, because every other residential masonry contractor was doing a poor job of brick repointing (it either looked like shit, or the color was wrong, the texture didn’t match, etc.) I had to come up with how to do the work properly, at the same time as I had to create powerful advertising, create a powerful sales presentation and establish a successful pricing structure that guaranteed my profitability. And I had to invent a better way to scaffold myself that would go faster than constantly setting up and taking a conventional scaffold, but that would not compromise my safety at the same time. I had to do all these things the first year, and I still made over $100,000.00! I’m convinced that you will not remember what it was like to be caught in the frustrations of the competitive rat race and be tight for cash once you become a member of my ongoing training and coaching service! Q. Won't it affect your own company to give these secrets away? A. Not at all. I’m only going to sell this service to individuals I feel I want to work with and help; and certainly not in my geographical area. I’m simply interested in taking advantage of markets I would never go into anyway, in the most headache-free way. It will benefit you, largely, and me as well. Q. Do you provide any type of guarantee? A. Yes. I'm going to give you a double guarantee AND PUT ALL THE RISK ON MY SIDE. 1. A Six Month Money Back Guarantee. I’ll give you up to six months to work with me. If, at any time, during the first six months, for one reason or another, or for no reason at all, you are not happy with my service, you can ask for a full refund. This is not some fairy tale-type of dishonest promise. If you don't like it, I’ll pay you back! But you’ll have to send back the materials that come with the system (I’ll even pay the cost of shipping them back to me). Once you’ve sent back the materials, I'll send you a check, or I'll put the money back on your credit card. Your choice. (If you didn't use a credit card in the first place, then I'll automatically issue you a check.) You see, if somebody doesn't like what I have to offer, I don't want their business. I don't want them as my customers. It's much better for the both of us. So, I'll refund their money with no second thoughts! I believe in building an ongoing relationship with my customers. I want happy customers who keep coming back ... because my products really work, and are really helping them to get out of the competitive rat race. Once they start making some real money, for a change, they'll come back and get more stuff from me; and I won't have to look for new customers all the time! So we'll both benefit, and that's the way business is supposed to be conducted, wouldn't you agree? 2. A Complete One Year Service Guarantee To Ensure You Succeed! I'm so convinced that my business model will work for you, as I say it will, that I am going to give you a total back-up and support guarantee for your membership in my training and coaching service! You have a whole year to work with my training and coaching service. There is no charge for me to help you with any questions, any problems, or anything you need help with. If after that whole year, you can “look me in the eye” and tell me that my system didn’t work for you, and I can see that you’ve at least gave it a fair try, I’ll still refund you all of you money. Q. Why do you give such a big guarantee? Aren't you afraid that people will take advantage of you? A. Well, no. In actual fact, people could take advantage of me. And if this should occur, it is probably best for that I simply refund their money and not do business with them anymore. The majority of people, though, will be good customers... who want to learn how to make big profits without headaches, and they won't want to rip me off. Of course, the real reason why I can afford to give such an extended guarantee is that my membership is so valuable that you will not want to get a refund ... and therefore, cease the exceptional coaching service I’ll be providing you with! Q. What is so special about your methods? A. It's the difference between having to deal with "cheapest price competition" for the rest of your life ... and having a conveyor belt bringing you a constant stream of profitable jobs. This system is, at the least, one proven method to solve your marketing problems! Q. Couldn't I just figure this out on my own? Why Should I pay you? A. Sure, you could do this yourself. But allow at least one to two years for research and thousands in testing, consulting and expensive experience! Cavett Robert, the founder of the National Speakers Association, said: "Experience is not the best teacher because the tuition is too high. Learn from other people’s experience!" Q. What if I want to do this only part-time and keep my job? A. Absolutely! Why not? Tell your prospects that you do this part-time and ask whether they care that you be doing the work on weekends or whatever your schedule would be. As long as you’re upfront about it, it should be no problem. If your customers are not comfortable with it they’ll let you know. In such a case, simply move on to someone who’s more laidback about it. As you start doing jobs and immediately produce professional results because of my coaching, you will quickly gain confidence and even get cocky, when you realize that even with only little experience you already do a much, much better job than people who have been doing this work for years, but who don’t really care about the outcome. I would tell somebody: “I do this part-time and can do it weekends for you. I won’t drag it on. It will look invisible. As you can see from your neighbor’s house, it is not always the case. Here’s a picture of a house similar to yours that I've worked on” or “let me make a small sample in this corner that no one will see and prove it to you. Another option is to sub-contract the work who someone else, but you will pre-mix the mortar for him or her so you don’t reveal your advantage. You could also offer your services as a consultant to homeowners or contractors and custom-prepare the mix for them, charging both a flat fee plus so much per bag. Q. Are you kidding, I’m not a bricklayer; I can’t possibly do this. A. You do not need to know anything about bricklaying to do this. I teach you everything you need to know. Q. What if I simply want to fix my own house with your techniques? A. That’s perfectly fine. It’s one of the better ways to learn how to do it. I have members who have started that way before making it into a business for themselves. Q. There’s no brickwork that needs to be restored on my house, and I don’t see myself starting on someone else’s house without practicing first even with your coaching. A. I have a solution for that. In my research, I have come across some recipes for tinting bricks that are not a coating such as paint, etc. They penetrate into porous masonry materials such as brick, or mortar and change the color by chemically bonding to the surface they penetrate into and become part of it. This allows you to change the color of masonry! These recipes come the Victorian era; they are essentially a lost technology. There are two companies who do this work all across the country. They don’t reveal the formulas, and they don’t sell you the mix either. They insist on doing the work themselves. They make great money as they have no competition. At one job site I saw, they were secretly mixing their tints in a van, so no one would find out what they were doing. I have found these recipes in old Victorian books and use them on every one of my jobs. In addition to my ability to match mortar, these tints allow me to change the color of replacement bricks that don’t always match. You can make a business out of simply changing the color of previously badly executed brickwork repairs! As you do this, you may decide to only offer this service to homeowners or contractors in your area; or, at the right time, you may feel that you have enough confidence to start offering and performing brick or stone repointing. The art I have perfected is a combination of the two. Q. I would become a member, but there is not enough brickwork in my particular area. A. If you are or want to become a successful contractor, I can still help you, as a marketing consultant. For example, in addition to my brickwork restoration company, I own and manage a slate roofing company and an exterior painting company. That’s not to mention that the phone still rings at my regular roofing company without me even trying! All these companies operate at higher-than-average profit margins, and with customers who are “over-satisfied” as they always get more than what they were expecting. These companies operate in a synergistic way, helping fuel one another. By becoming a member, I can help you achieve more profitability. Q. I'm very skeptical about joining. I've been burned many times. Your system sounds really good. How do I know I'll be getting my money's worth? A. I can understand how you feel. I've been burned many times myself by businesses who didn't deliver what they promised they would deliver. First of all, I want you to understand that I did all I could to remove all the risk on your part ... and put it on me, with my two iron clad guarantees. See, I gave you a full, six month money back guarantee. That's a long time just to decide if you like something or not! And on top of that, I gave you a total service and support guarantee for an entire year! I did this so you would never be left hanging ... like you usually end up when you get "how to" information from people who are less dedicated to your success than I am! You see, I know what it takes to be successful. I understand the commitment you're making to me by joining my membership, and I back up that commitment 120 %! And I do ask that you call or fax me if you are having a problem, are confused or simply need somebody to talk to about implementing my business model! You'll just call me at the number I’ll provide you with when that happens. Another good reason why you shouldn't feel uncomfortable joining my membership is that you've already seen how my marketing approach works! If I weren’t able to use my down-to-earth, honest style of marketing very well, you wouldn't be listening to me right now, telling you all this. Right? For instance, how did you get this report? Did I call you? Or, did you reach for this information as a result of seeing an postcard? And, if you're reading this right now, you've read over 15 pages of materials! As only one tiny sample of my membership, when you become a member you'll learn how to get people to call you and request your counsel in a way that educates them and creates trust in you. You'll learn how to be in a business where you can “tell it the way it is” and make deals that are profitable for you and very beneficial to your clients, as no one else around will know to offer what you will learn to offer with my membership: brick mortar replacement with a perfect color match. You'll learn how to demonstrate to your prospects that they would have to be absolute fools NOT to be doing business with you...which is what will allow you to leave your days of the low-balling competitive rat race behind you as nothing more, nothing less than just a memory of the past! Of course, I understand that some people simply aren't interested to change anything and would choose to make less profits... even when this offer cost less than the profit of one job... and even if it's guaranteed like nothing they've ever seen! But I respect their choice. But if you're serious about making a lot of profit ... and if you feel that I’ve made a lot of sense and have given you back some hope that you might finally be able to escape the low-balling crap that has robbed you of all the profits you would have made otherwise (if you are already a contractor)... and if you, as a business person, want to “tweak” your business so as to make more profits... while having less headaches and fewer liabilities to deal with, then give me a try! I'll ensure that you'll be happy! On the other hand, if you're still very skeptical and you don't know... not sure...whatever, then don't worry about it! Maybe this is not right for you. Maybe you should keep on doing what you're doing now. No problem with that, and I honestly wish you good luck! Now, for the rest of us, let me tell you what you get as a member of either my system Basic Membership or my Standard Membership!: STANDARD MEMBERSHIP! Benefit Number One: “MY MANUAL TITLED ‘Mario Cantin’s Secrets to Ethically Earn Over $100,000 a Year in a Brick Repointing Business of Your Own’” Benefit number Two: THE LICENSE TO USE MY POWERFUL BUSINESS NAME, ADS, OTHER MARKETING DOCUMENTS AND MY $100,000 A YEAR SALES PRESENTATION! Now, listen to me very carefully… Imagine you've got a big automatic oven in front of you. And it's all ready to go. It came pre-assembled, with the dough ready to put in! As soon as it is plugged in, it will run entirely on its own. All you'll ever have to do will be to watch the dials, follow the instructions, turn the odd knob, and take the bread out! And if you get confused about any of these things...you know you're not worried...because there's this phone number, and this fax number you can call anytime, and they'll help you sort it all out! Now, you're holding the cord in your hand...and you plug it in! Magic! The dials are doing what they're supposed to be doing! And soon, you can perceive the sweet smell of fresh bread! And it's getting stronger and stronger, soon overwhelming the room with that wonderful odor that you're energetically pumping into your lungs... because you’re trying to intensify the surge of happiness you're now experiencing! Imagine having your own marketing "oven" that's "baking" you FRESH MONEY every day that's smells delicious and that fills your pockets nicely! And you just keep it plugged to keep the "BIG ONES" coming your way! I may sound a bit too "fantasy-ish"; but the point is that my marketing approach will attract good customers, like a giant industrial electromagnet would SUCK nails, screws, bolts and nuts, and everything else, if you moved it through the hardware section of a Home Depot store! That’s because my strategy in marketing is all about how to set up a system that runs on auto-pilot and that performs a large amount of the job of selling the customer IN ADVANCE FOR YOU, so YOU don’t have to do as much of the selling yourself. Therefore it frees up your time and it puts you only in front of PROSPECTS WHO ARE QUALIFIED AND INTERESTED! Just like me right now. This system is to a large degree on auto-pilot too; you’ve received a postard. I’ve then made this report available for you on the internet ot I've mailed it to you at your request, and it is doing all or most of the selling for me right now. This is so much the case that if you would decide to order, you would notice that you would virtually have no more questions to ask. It would then, more or less, be simply a matter of mailing a check, or you would call my office to order with a credit card. You could have a few questions, but often not. So you see that when someone orders from me, that the selling has been done in advance for me? And that it has been done on auto-pilot for me? Well, it WON’T be AS automated AS this when you use my marketing materials in your own repointing company simply because you will have to go see the house, meet the customer and do a presentation. BUT, and that’s VERY important, you will only invest your time with prospects who are pre-sold about using your company before they even call you! And that can make your life a lot easier, wouldn’t you agree? So now you know what my approach is all about. You know how simple I have made all this for you by providing materials which are easy to understand...while putting my coaching service at your disposal … and by BASICALLY ALLOWING YOU TO LEGALLY “STEAL” THE FRUIT OF ALL MY MARKETING EFFORTS!!! So, now you know what to do about the biggest problem facing contractors. The fact that: Right? And when you become a member, you won't have to say again, "I really know my trade well! If only I could close more profitable jobs!" Won't that be nice? And remember, when you join my membership, you will never have to be alone out there from then on! I'm always here with you, whether you need help...or whether you just need someone to talk to!  Benefit Number Three: "A VIDEOTAPE THAT ACCURATELY TEACHES THE SKILLS OF HOW TO PROPERLY PERFORM REPOINTING” This audio-visual product leaves no doubt as to how to perform proper and superior-looking repointing to give substance to your marketing promises. Benefit Number Four: "A PRIVATE COACHING SERVICE THAT IS 'PERSONALIZED TO YOUR NEEDS' TO ENSURE YOU SUCCEED!” Like I said to you earlier, this service comes as part of my two, generous, iron clad, super double guarantee! This support service IS THE CORE OF MY SYSTEM! THIS IS HOW I CAN MAKE SURE THAT YOU SUCCEED! I would be surprised if...at least once in a while...you didn't need a little help, (or a lot of help!) from me. As a member of this service you can call me personally and directly to get answers to any questions, plus I will: Allow you 24 hour access to my Fax or Email Hotline. If you have any questions or problems or simply want to share a great success you’ve just had because of my strategies... you won't even have to wait until the next day; just fax or email them in whenever, and I'll get back to you right away, and help you any way I can! Benefit Number Five: Think about my double-guarantee. Have you sincerely ever heard of one like that before? Frankly, I went a little overboard with this guarantee! I made it too good too be true, almost. And I did it that way on purpose, just to make double sure that there would be no reason for anybody not to try my offer! Benefit Number Six: A ONE HOUR, NEW MEMBER PHONE CONSULTATION WITH MYSELF This telephone consultation is an extra component of my coaching service to help you succeed! Benefit Number Seven: ONE COUPON WORTH $325 One coupon allows you to send me one mortar sample of a house you are or will be working on, if you should ever feel stuck, so I can help you figure out the formula. When you get my system, you will be absolutely FLABBERGASTED at how much value I deliver for such a small amount of money. But that's not even all there is to my system: IF YOU EMAIL ME AT GIFTS@BRICKWORKPRESERVATION.COM AND TYPE IN “GIFT CODES” YOU WILL BE SENT A CODE, ALONG WITH A DEADLINE DATE. IF YOU RESPOND BEFORE THAT DATE, YOU WILL GET THE FOLLOWING FREE EXTRA GIFT: FREE GIFT: "MY ADVANCED AUDIO-VISUAL CLINICS ON VHS FORMAT ON ‘BRICK MORTAR REPLACEMENT WITH PERFECT COLOR MATCH’” These audio-visual presentations originally consisted of four slide shows in which you could hear me explain the details represented by each picture. I’ve transferred the information onto a videotape. The presentations themselves cover the various aspects of producing the perfect repointing job, every time. A lot of work went into assembling the technology I have developed in order to achieve a superior color match when replacing mortar between bricks or stones. I have put these slide shows together in such a way so that you can rapidly grasp what it is that I do so you can immediately go out and produce it yourself with a minimal trial and error period. With the Standard Membership, you get the Basic Membership included! BASIC MEMBERSHIP! Basic Membership Benefit: "MY MASONRY TINTING SYSTEM” The basic membership consists of a business-in-a-box. Having the knowledge with which to change the color of existing masonry is a vital part of my brand of brickwork restoration. It’s also a business that can stand alone. If you know for sure that you won’t want to be involved with removal of old mortar, mixing and applying new mortar, etc., then you may want to purchase only the Basic Membership. The system is comprised of relevant information of what the tints are, how to get supplies, my personal formulas, etc. You will also receive enough supplies to be able to produce many jobs. This is a really good deal, I’ll tell you! I’m pretty sure that by now you’re thinking … IT COST $797 FOR THE STANDARD MEMBERSHIP, INCLUDING ALL THE MATERIALS, PLUS $28.00 FOR SHIPPING & HANDLING. IT COST $497 FOR THE BASIC MEMBERSHIP, INCLUDING ALL THE MATERIALS, PLUS $23.00 FOR SHIPPING & HANDLING. [THE GOOD NEWS IS THAT I HAVE IGNORED THE ADVICE OF THE CONSULTANT I HAD ORIGINALLY RETAINED WHO WAS SUGGESTING I SHOULD TURN MY SYSTEM INTO A $35,000 FRANCHISE.] AND REMEMBER, YOU GET SPECIAL ASSISTANCE WITH MY COACHING SERVICE ... THAT WILL SHOW YOU HOW TO CREATE A CONSTANT STREAM OF PROFITABLE JOBS ... USING LITTLE KNOWN, BUT POWERFUL INFORMATION THAT NO ONE ELSE WILL TELL YOU! Take a look, and see how inexpensive it is to join Tuckpointing Profit Systems, and how much you can save by becoming a member before the expiration date on the ‘free gifts request” email!: Look at the real value here: Separate With the Purchase System Standard System: $100,000 a Year Manual N/A INCLUDED Marketing Materials License $ 2,000 INCLUDED Videotape N/A INCLUDED Coaching Service (per year) $ 397 INCLUDED Free Coupon $ 325 INCLUDED Basic System: Masonry Tinting System $ 497 INCLUDED Free Gift: “Advanced Clinic -- #1 FREE “Advanced Clinic -- #2 FREE “Advanced Clinic -- #3 FREE “Advanced Clinic -- #4 FREE TOTAL VALUE ($3,219) (N /A) Your Price N/A $ 797 Total Savings N/A ($2,422) WHAT you really will be buying is a franchise type set-up, without the franchise fees or royalties. You will have all the knowledge and backup support to create your own "conveyor belt" that will constantly bring you profitable jobs ... and you won't remember what it was like when you used to be caught in the rat race of low-balling competition!! We'll soon have a seminar that will teach all the same materials for several thousand dollars! You can have all the advantages for a few hundred dollars! If you have any more questions, call my office at 1-800-591-5599. We're open from 9am to 5pm, Eastern Time. When you call, and we're either all tied up, or closed, just leave a message on our voice mail, and we'll call you right back! OK? I hope all this made sense to you, and I look forward to hearing from you soon! Sincerely, Mario E. Cantin P.S. Think about this: If you only get one job from my system, you will have more than covered the cost of the entire program. The return on investment here is enormous! If you only get one job a week, from my many strategies, you will have EARNED OVER FIFTY TIMES THE COST OF THE SYSTEM IN THE FIRST YEAR! And that's from only one job a week. Think about the return on investment with two or three new jobs a week! P.P.S. Also, do not forget how much HELP COMES WITH YOUR MEMBERSHIP! P.P.P.S. My Masonry Tinting System, which comprises only a fraction of the entire membership, all by itself, is worth many, many, many times the price of the entire system. The 2 large masonry tinting franchises out there will want to KILL me or for letting out this knowledge. This makes it a really nice opportunity for YOU to make money easily. P.P.P.P.S. If you know you will close a certain percentage of your good prospects, doesn't it make sense that if you tripled the number of good prospects, you would triple the number of good closes you get? If it does, then all you have to do to increase the numbers, is increase your knowledge of a better business model that makes you unique in your geographical area so you attract good prospects... while reducing headaches and liabilities … and while getting out the competitive rat race you’re currently in if you’re already a contractor! P.P.P.P.P.S. If you’re still “too nervous” to sign up and you feel the need to “check me out” some more, you can simply order my book “How to Get Your Brick Mortar Replacement Job Done with a Perfect Color Match”. It cost $22.50 plus S & H. You can purchase it at Amazon.com I know the frustrations people go through, and I know how it feels to have no one to talk to. Your friends and family are well intentioned, but hey, are they going to help you with the answers you really need? Like I told you before: © 2006 Maximum Profits Marketing Consulting Okay! I’m gonna try your system! And I understand that if I am not happy, for any reason, or for no reason at all, just like you said…I’ll use your two guarantees, and get all my money back from you…even the shipping cost of returning the entire system back to you! In order to receive the free gift you must place your order by the deadline date (as explained in the report Enter code here: ______________ Free Gift: THE FOUR ADVANCED CLINICS ON VHS Total Value of the System: $ 3,219 Total of the Savings When Purchasing the System: $ 2,422 Hurry! Respond by deadline to receive the free gift with the system! Call 1-800-594-3548 or Fax form below to (416) 928-1470. Or mail to: Maximum Profits, 240 Portage Rd., Suite #670, PMB -27, Lewiston, NY 14092 1-800-594-3548 Fax (416) 928-1470 Email: pointingwork@aol.com Standard Membership: $ 797 plus $ 28 Shipping and Handling = $ 825 Basic Membership: $ 497 plus $ 23.00 Shipping and Handling = $ 520 Mario Cantin’s book, “How to Get Your Brick Mortar Replacement Project Done with a Perfect Color Match”: $22.50 (Free S & H with the system or $6.50 if purchased by itself.) Company Name:_____________________________________________________________________ Name:______________________________________________________________________________ Address:____________________________________________________________________________ City:__________________________ State:____________________ Zip:________________________ Phone: (___)_____________________________ Fax: (___)___________________________________ Payment Method: _______ Cashiers Check or Money Order (Immediate Shipping) _______ Business or Personal Check (Order Held for 7 Days) _______ Credit Card _______VISA or _________MASTERCARD _______Discover _________ AMEX Account # ___________________________________ Exp. Date____________________________________ Signature_____________________________________ | On-line Catalog | info | Report #2 | Report | Tints | Catalog | mortarmatch | order form | Income Opportunity | | Return Home | About Mario Cantin | Workshops | Services Offered | FAQ Page | Contact Us | |
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